Is there is a difference between regular SEO and mobile SEO?

by on January 14, 2015

It is often assumed that SEO for websites is done systematic broad strokes across all platforms. Search engine optimization elements such as on-page optimization, relevant back-linking, business citations and social media signals. At first glance, one would assume that desktop and mobile SEO are the same and interchangeable. What works for one with work for the other, correct? Lets visit www.referencement-internet.ca and ask for our services.

Unfortunately, mobile devices are vastly different platforms to optimize and deliver content and what works properly for a desktop version of a website may look and behave very differently on mobile platform devices. Let’s break down what to focus on when optimizing website pages for mobile usage.

Many website developers are often simply suggesting that putting up a responsive website will be enough to properly optimize a site for mobile. While this may satisfy much of the aesthetics of a site, this is not entirely the truth. Of course, having a responsive site is necessary in how well your site performs and is viewed on mobile devices, but it is only the first step.

Mobile search engine optimisation

Even if mobile responsive sites that contain graphic intensive content, scripts and other features that are designed to make the experience more interesting, this kind of site can slow down even the most advanced smartphones. As in the earlier days of desktop browser competition, there were the same issues of speed and usability and that was long before Google ranking algorithms were around to penalize websites for poor performance. The fact is, a responsive website site needs to load quickly on all platforms.

In the massive push to make all sites be mobile responsive, many developers and website designers shortcut essential customer experiences of a website. Functionality like online shopping are still functional, but the complex e-commerce portions were initially designed for desktop experiences and not mobile. So unless the developers are very competent at mobile SEO and a good user-friendly experience, little attention was paid to items like the checkout process, product or category pages from a mobile search aspect.

Developing a website that provides a fast loading, easy usability and relevant experience on all three platforms of devices (desktop, tablet & smartphone) is crucial in maximizing search optimization efforts. Including promotions that target location based search (local search) makes the experience even better.

For example, someone on a mobile device may be searching for an Italian restaurant because they want a map to the location. A desktop user may be searching the results for the same Google search query because they want to see the online menu, and someone using a tablet may be wanting to read reviews. It’s not just the same user experience. Instead it is search intent, shopping experience, and much more.

In fact, mobile SEO is not about simply optimizing your on-page descriptions, tags or any of the traditional methods used by search engine optimization experts. It is about delivering a positive user experience for all device platforms in a way that is seamless to the user while being effective at maximizing the search ranking results.

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